Job Description

Job Description

Job Description

Company Overview

The Denver Center for the Performing Arts (DCPA) is one of the largest non-profit theatre organizations in the nation, presenting Broadway tours and producing theatre, cabaret, musicals, and innovative, immersive experiences. Through these experiences and alongside our robust Education program, we engage hundreds of thousands of visitors each year.

The DCPA’s workforce includes more than 300 employed team members in non-union and union positions (in partnership with seven unions). In addition, we employ hundreds of artists and contractors annually. We have a strong volunteer program which includes more than 300 volunteers.

Our Mission: “We engage and inspire through the transformative power of live theatre.”

Culture Statement

For more than 40 years, creativity and community have been the foundation of the Denver Center for the Performing Arts’ success. As a leading cultural organization in the Rocky Mountain West, we are actively participating in a cultural evolution of belonging and anti-racism. Our commitment to reflect the diversity and priorities of our community — in our workplace, audience and programming — has never been more present.

We believe that the theater can transform us — and be transformed by us. We invite you to be part of our Team.

THE OPPORTUNITY

The Denver Center for the Performing Arts is seeking a Social Media Manager. This position is responsible for handling DCPA’s growing social media and advertising strategy.

The Social Media Manager is accountable for posting social media content and advertising across multiple channels including (but not limited to) Instagram, Facebook, Twitter, Threads, TikTok, and YouTube. This role is an excellent opportunity for a written and visual communicator who is experienced at coordinating content from multiple partners, can work across multiple teams to produce engaging content, has experience stewarding a monthly social media content strategy and calendar that reflects the purpose and goals for each social platform, and can look at performance metrics to draw insights and optimize tactics for successful outreach.

DUTIES

Specific duties include, but are not limited to the following:

• Support DPCA’s overall marketing efforts by creating content plans and handling the execution of deliverables for each priority social platform.
• Schedule and post organic and learning to post advertising content across social platforms including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest, and YouTube.
• Proactively ideate and capture videos and photos for creating social content including posts, reels, carousels, stories, etc. for organic and social media advertising.
• Manage paid social campaigns including developing testing plans, building segments, loading ad creative, monitoring spends, and reporting on performance and optimizations.
• Oversee engagement across all social platforms ensuring the DCPA’s brand identity and social tone of voice is represented consistently across all social media touchpoints.
• Listen to and engage with our communities, making the DCPA social platform interactive, inclusive, and approachable. Watch for violations of posting terms and community standards, and remove posts as required. Address direct messages, comments, tagged photos, and mentions with DPCA’s Box Office team.
• Oversee a weekly and monthly content calendar that is approved by key members of the team.
• Track and assess social media KPIs to ensure social activity is optimized and responding to the latest trends. Report on the effectiveness of campaigns to maximize results.
• Adhere to project management processes for content planning, creation, proofing and approval with multiple stakeholders meeting communication and timeline requirements.
• Proactively monitor and research emerging technology and trends in the social space and communicate where opportunities exist for DCPA audience and business goals or where change management is needed.
• Help with other digital marketing channels (web, email, etc.) when necessary.

QUALIFICATIONS

• 3+ year(s) of digital marketing experience that includes managing the social media and advertising of an agency or brand.
• Strong project management experience and experience managing projects (the production of creative assets, posts, etc. through multiple teams and stakeholders).
• Experience or the ability to work cross-team to ideate and produce social media content that is aligned with marketing plans.
• Good analytics experience and familiarity with native and third-party analytics tools.
• Knowledge and experience using graphic and video editing tools such as Canva, Adobe Creative Suite (Photoshop, Premier, InDesign, AfterEffects), Facebook/TikTok/Instagram editors, etc.
• Positive attitude and passion for the theatre and the arts.
• Your crystal ball vision helps you stay a few steps ahead and you proactively seek to fill gaps in your knowledge to understand what might lie ahead.
• Strong professional and creative writing skills with knowledge of AP best practices and ability to adapt written content for social media best practices.
• Comfortable with native and third-party publishing tools (Facebook Studio, SproutSocial, Hootsuite, etc.).
• Experience with Meta Ads Manager and TikTok Ads Manager preferred.
• Experience with Wrike, Trello, SmartSheets and/or other project management software preferred.
• Knowledge of how to steward multiple projects with limited direction in a fast-paced environment.
• Availability to work outside of normal office hours, on weekends and evenings, and in office when programs and events are occurring on site.
• Comfortable working in an in-person office environment and with remote colleagues through virtual tools.
• Share our core values and support our commitment to diversity, equity, and inclusivity, and will advance these values internally and externally in your capacity in this role.

Benefits

Full time positions include the following benefits:

Medical, Dental, Vision, Disability, Flexible Spending Accounts, Life Insurance and Pet Insurance

401k Plan with employer contributions

Time off benefits including personal days, sick days, vacation days and 10 paid holidays.

Work from home options are available.

In order to provide high quality, culturally competent care to our patrons, students, guests and team members, it is of highest importance that our hiring practices reflect our values by offering an environment that celebrates diversity and embraces inclusion. All of our team members – regardless of race, ethnicity, sexual orientation, gender identity, age, language, abilities/disabilities, socioeconomic status, geographic region, or other defining characteristics – should feel welcome and valued.

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